About Myrtle Beach TV News Channel
Myrtle Beach TV News Channel is a next-generation television and digital news video service platform delivering comprehensive breaking news coverage across the Myrtle Beach and Grand Strand areas.
Our mission is simple: cover more breaking news stories than all local Myrtle Beach television stations combined. While traditional stations operate on limited schedules with fixed broadcast windows, MBTV News takes a different approach. Our photojournalists are available 24/7 to capture news as it happens across Myrtle Beach and surrounding communities.
When significant events occur, our teams report directly from the scene, editing and uploading video footage to the MBTV News website within minutes. Viewers gain nearly instant access to important local stories without waiting for scheduled broadcasts. We also live-stream major breaking news events as they unfold, ensuring the community stays informed in real time.
Audience Demographics & Reach
In 2025, the Myrtle Beach Grand Strand—a 60-mile stretch of coastal communities—ranks as the third fastest-growing metropolitan area in the United States. The local population of 41,000 residents is projected to grow by more than 2% annually.
Myrtle Beach welcomes over 20 million visitors each year: approximately 2 million arriving by air and 18 million by car and motorcycle. These tourists, along with residents, want to stay informed about local news and events during their time in the Grand Strand.
MBTV News Channel fills this critical need. Our website and social media platforms deliver timely news coverage to both the local community and the millions of visitors who want to know what’s happening in Myrtle Beach—whether they’re planning their trip, enjoying their stay, or keeping up with the area they love.
Advertiser & Sponsor Demographics
Myrtle Beach TV News Channel is supported by a select group of advertisers, with attorney sponsors playing a key role. The Myrtle Beach area experiences a high volume of traffic accidents involving automobiles, rental cars, trucks, SUVs, motorcycles, golf carts, motorized bicycles, and pedestrians—making legal representation a critical need for many residents and visitors.
Our strategic ad placements integrate attorney sponsor messaging within news stories and at conclusion, maximizing viewer engagement and recall. This approach delivers measurable results: extended viewer retention, stronger brand recognition, and effective calls-to-action that connect those in need with trusted legal services.
Jay Steinbrecher, owner and chief photojournalist at MBTV News, grew up surrounded by prominent Los Angeles personal injury attorneys in his immediate and extended family. This firsthand experience gives him deep insight into what it takes to attract and secure high-quality cases for personal injury law firms in the Myrtle Beach area.
Editorial Standards & Content Quality
MBTV News photojournalists follow strict editorial standards and guidelines established by the Associated Press. These standards ensure accurate story selection, verified facts, fair and unbiased reporting, and real-time documentation of essential news elements—with an unwavering commitment to truth.
Every photojournalist at MBTV News receives comprehensive training in shooting, editing, and presenting news video stories that meet Associated Press standards.
Team Credentials
Jay Steinbrecher, owner and chief photojournalist at MBTV News, is a highly experienced broadcast television news photojournalist, reporter, writer, video editor, and news producer.
Jay’s career in the news business began in the 1980s as a radio and television helicopter news pilot & traffic reporter in Los Angeles. After stepping away from the dangers of daily news flying in the late 1990s, he transitioned to become a prominent Los Angeles television news photojournalist.
Throughout his career, Jay has covered some of Los Angeles’s most historic and world-renowned breaking news stories, including the 1992 LA Riots, the OJ Simpson car chase, the 1994 Northridge Earthquake, the First Interstate Bank high-rise fire, the inaugural flight of the B-2 Bomber at Edwards Air Force Base, numerous high-profile celebrity murders, gang crimes, dramatic rescues, and more.
Track Record & Achievements
Jay has won multiple awards for his news coverage and has been featured in several non-fiction reality television programs and film documentaries highlighting his firsthand reporting on prominent Los Angeles news stories. His work credits can be seen on:
ABC News
ABC Nightline with Ted Koppel
ABC Primetime Live
American Justice
BBC Television
CBS 48 Hours
CBS Up to The Minute
CNN
Dateline NBC
ESPN News
FOX News Channel
Maximum Exposure
MTV News
National Geographic Specials
NBC Nightly News
NBC Nightly News
Netflix Menendez Brothers Documentary
News Nation
NOVA
Real TV
The Tonight Show with Jay Leno
VH1 News
Worlds Dumbest Criminals
Worlds Wildest Police Chases
Social Proof
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